It’s Been Good to Knol You Portland Copywriters and SEO Pros

 Knols and Portland Oregon Copywriters and SEO Pros

I know, I know, I Knol – This isn’t exactly news, but I wanted to wait a bit before I rang in on Knol’s potential impact on Oregon Copywriters and SEO Pros. The truth is, we’ve recently created Knols for several clients and the result has been that the targeted keyword search terms we used displayed at a higher ranking in search results for the Knols than they did for the original content (rewritten) which carried the exact same keywords. And the search results appeared overnight. What does this all mean for small businesses and the Oregon Copywriters and SEO Pros they may hire to write their Knol?

Well, they jury is still out on that one. Here’s what the Christian Science Monitor had to say:

But for some, it’s[Google Knol] a stretch – not technologically, but ethically.

…With each foray into content, it raises concerns about conflict of interest with its original function as unbiased search engine – concerns that Google search would be disposed to point to Google content first.

…Google keeps secret the algorithms that rank search results, meaning that users are left to trust the company not to favor its own burgeoning content over others.

…the project overlaps needlessly with existing online encyclopedias, including Wikipedia, Citizendium, and Squidoo.

Knol allows anyone to write encyclopedia pages …each page, or knol, will have a signed author and may include his or her point of view.

…The author may put advertising on the knol, with revenues shared by the author and Google.

…Within days of Knol’s launch, some knols showed up in Google’s top 10 search results for certain keyword queries…

…content could be “scraped” off another page … dumped onto a knol, and show up higher on Google’s search results than the original … What’s more, a Google algorithm clearly noted the original page, but still ranked the knol higher.

…Despite the concerns, there is no conclusive evidence that Google has ever favored its own content…

Google’s Chrome-Plated Browser, a Search Engine Optimization Copywriter’s Friend or Foe?

Search Engine Optimization Portland CopywriterIt has been a rumor for a long time that Google was working on its own browser, much to the curiosity of Search Engine Optimization Copywriters and Experts. With their introduction of Chrome, an open-source operation, they may be putting some noses out of joint, privacy-wise.

Ripples began shimmering before Chrome was released for download. Concerned privacy gurus delved deeply into Chrome’s End User License agreement, and claimed that it gives Google a perpetual right to use anything anyone enters into Chrome. Obviously this is a concern to everyone, inlcuding copywriters and search engine optimization experts, because – face it- we all have our little tricks, tips and secret methods.

In Section 11 of the EUL it states that users retain copyright to their works, “by submitting, posting, or displaying the content,” but…  “you give Google a perpetual, irrevocable, worldwide, royalty-free, and nonexclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, and distribute any content which you submit, post, or display on or through the services.”

Que the Jaws theme song here.

Affordable Search Engine Placement and Automatic Search Engine Submission Services and Software

More and more often folks are running into companies that offer so-called Affordable Search Engine Placement. In many cases this refers to Automatic Search Engine Submission Services, and you have to be careful with these things.

Submitting a website to search engines is a basic step to get the word out about a new website. In the past, you had to go each engine individually and submit websites manually. Now there are the above-mentioned Automatic Search Engine Submission Services that claim to guarantee Affordable Search Engine Placement at little to no cost. The problem with these, and they don’t always come right out and say it, is that they use SEO Submission Software to Automatically Submit your Website to Search Engines.

However, at the most there are 10 major search engines that are worthwhile to submit to, and of these, the big three (Google, Bing and Yahoo) send about 95% of all search traffic to all websites on the web. The others are worthless Free For All (FFA) Search Engines, which take in submissions, rank a site at the top for a while, and bury the site when new submissions come in.

What little traffic they send you is normally in the form of spam bots crawling for email addresses. You’ll know this by the sheer volume of spam you will get if you try to use one of these auto-submitters. In addition, some services claim to submit your website free with the sole intention of obtaining your email addresses for spam purposes or to sell to third-party buyers.

The software used by these sites open up a site submission page, fills in the form with the info you provide and then submits it, a process that has nothing to do with optimizing a site for better, organic rankings. Also, the Big Three search engines impose limits on the number of pages that can be submitted to them from one domain in a day (with Google you can submit a maximum of five pages per day).

What does this all mean? Our advice is to avoid these so-called Affordable Search Engine Placement sites and their Automatic Search Engine Submission Services or Software and go the manual submission route, or better yet, have us do it for you as we optimize your site!

Portland SEO Copywriters Anticipation Ends: Google Suggest Leaves Lab

Portland Oregon SEO

Google Suggest, which displays a drop-down menu of – you guessed it – suggestions, as you type in the search field, tantalizing Portland SEO Copywriters, was released Aug 25. The lab product debuted in 2004 and has since been glimpsed sparingly in Google’s network of sites and services. Portland SEO Copywriters will want to play around with its functionality to get a feel for how it works.

Google claims that the function helps users execute faster, more relevant searches by recommending options for the rest of your search term based on the most popular searches conducted by other Google users. Google’s blog states:

The Google Suggest feature originally started as a 20% project in 2004, and has since expanded to Google Labs, Toolbar, Firefox search box, Maps and Web Search for select countries, the iPhone and BlackBerry, YouTube, and now Google.com.

Understandably, Google praises the service as a tool to help formulate queries, eliminate spelling errors, and save on keystrokes.

What Will CUIL Mean for Portland, Oregon Businesses and SEO/SEM Folks?

CUIL Portland Oregon SEO SEM Business

Portland, Oregon Businesses and SEO/SEM folks may be singing “Don’t be Cruil” to CUIL, a new search engine from some ex-Google engineers. At the time of this writing, a simple search on a subject that is popular both for recreation and business in Portland, came up with a dozen or so results that had, as far as we could tell, nothing to do with the topic. What we typed in: portland oregon beer. Our results ranged from several generic Citysearch links, to a site that, apparently, was a storage place for Portlanders to upload photos. As far as we can tell, CUIL didn’t really display any relevant links related to our search query for Portland, Oregon Businesses based on the usual SEO/SEM tools.

But there may be some logic behind this. The engineers may purposefully be trying a different approach than Google, in order to display results that are more relevant to the user and not the algorithm.

Here’s what CUIL has to say:

The Internet has grown exponentially in the last fifteen years but search engines have not kept up—until now. Cuil searches more pages on the Web than anyone else—three times as many as Google and ten times as many as Microsoft.

Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.

Then we offer you helpful choices and suggestions until you find the page you want and that you know is out there. We believe that analyzing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek. With Cuil, your search history is always private.

Cuil is an old Irish word for knowledge. For knowledge, ask Cuil.

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Is Google Plus a Big Minus? Two News Articles Today Say ‘Yes’

Have you spent any time really kicking the tires with Google+? If you have, you’ve probably found, as we have, that there isn’t a lot to see over there.

SEO Portland Web Design

Already Invited? Tough Crap...

From very obvious oversights such as the name Google choose to go with for the project (with Facebook you can “Like” or “Recommend”, but with Google you can only “Plus” a page … Whatever THAT means) to the awkward soft launch of the project itself, with Google’s patented invitation-only enrollment and this cryptic message that began appearing a few days ago for folks that were supposedly already enrolled: “Already invited? We’ve temporarily exceeded our capacity. Please try again soon.”

For whatever reason, as of right now it seems that Google+ misses much more than it hits, so if Google really intends to be a player in the social networking game, they are going to have to brush up on their social skills. Right now Google is just socially retarded.

With the massive buzz today related to Google’s acquisition of Motorola, there are at least two great news items related to Google+ and its inadequacies that may have fallen off your radar. As a public service, we will feature snippets of them here, now:

The first bit comes to us from Forbes in an article titled “A Eulogy for Google Plus“, and here are some of the highlights we found interesting:

 

Google Plus is a failure no matter what the numbers may say.

It’s a vast and empty wasteland, full of people who signed up but never actually stuck around to figure out how things worked in this new part of town. One simple click takes me back to Facebook, and my wall is flooded with updates and pictures from 400+ friends. This just isn’t a contest, and it never will be.

To know why G+ has failed, we must first look at how Facebook succeeded.

Facebook had exclusivity on its side, a once-upon-a-time fact we’re only reminded of when we watch The Social Network, but even when it expanded past college to the general population, it was a hundred times more user friendly and visually streamlined than MySpace. That site was destroyed by the tackiness of its own users with a propensity for glitter text GIFs and autoplaying pop songs, and when it failed to evolve, the exodus to Facebook was massive and unstoppable.

Now Google has fallen into the same trap with Plus. If anyone is annoyed by Facebook, it’s simply that they’re tired of using it. Their gripes aren’t from the layout, or even the privacy settings, as much as internet outrage over the suspect Terms of Service would have you believe. Google can launch a product that fixes Facebook’s issues, and even looks a touch nicer to boot, but its biggest flaw is simply something it can’t overcome. It’s not Facebook.

The next article related to Google+ and its flaws comes from the Charleston Daily Mail and is titled “Google’s attempt to end Facebook misses target“:

With its new social network, Google has scored a huge blow against its archenemy.

Yes, Google delivers features and functionality that Microsoft’s Bing search engine can’t touch.

Wrong archenemy, you say? Google is supposed to be a Facebook-killer? Ehhh, not so much.

At least not now. While Google brings some welcome new features to the social-networking space, there’s no great innovation that would make you want to use it as your primary online identity, or that Facebook couldn’t emulate if it chose to.

Google , which launched about a month ago, is officially a beta, or test, service; to join, you need an invitation from someone who’s already a user. Judging from the evidence, invites aren’t very hard to come by: Less than three weeks after launch, Chief Executive Officer Larry Page announced that the service had already signed up 10 million members.

That sounds like a lot, and it is. But considering that Facebook is up around three-quarters of a billion, Google has a long way to go before your friends are as likely to be hanging out there as they are on the competition.

The core of Google will be familiar to Facebook loyalists. Users can post items that friends can comment on, just like Facebook’s Wall. There’s also what Google calls the Stream, a flow of items posted by others – essentially, Facebook’s News feature. On Facebook, if you see a post you like, you can “Like” it; on Google , you can ” 1″ it.

And it isn’t just Facebook that Google borrows from. In addition to people you know, you also have the ability to latch on to those you don’t, as on Twitter, and add their posts to your Stream.

The Google system for managing all this is its most interesting feature: Circles. They’re an easy and logical way for you to organize the people in your network and decide whose stuff you want to see, and who you want to see your stuff. In some ways, it isn’t all that different from Facebook’s “Friend Lists,” but Google makes Circles far simpler to establish and manage.

 

 

 

Filed Under: SEO Portland Web Design

Bing Gains Ground, Blogs About It

Microsoft’s Bing gained slight ground over Yahoo in terms of search traffic, the aftermath of Bing finally powering all of Yahoo’s searches.  The web didn’t exactly turn on it’s head, as even cursory inspection of the numbers show that Google is still overwhelmingly the most popular search engine, and continues to gain ground against it’s competitors.  That didn’t stop Microsoft cronies Ziff Davis from blogging about it heavily across platforms, which wouldn’t be a big concern except that ZD is a huge web source of information, and was acquired by CNET back in the 0’s for 1.6 billion dollars, and CNET is owned by CBS, and CBS is a Microsoft partner from way back.  Which doesn’t really change the fact that the shift is expected and essentially inconsequential, but it does illuminate the need for “Don’t be evil” corporate charters.  Or maybe it doesn’t, and Microsoft is totally a good guy, (as reported by ZDnet).  Either way, this paranoia was powered and brought to you by Google Search, and will be for the foreseeable future of search.