It has been a rumor for a long time that Google was working on its own browser, much to the curiosity of Search Engine Optimization Copywriters and Experts. With their introduction of Chrome, an open-source operation, they may be putting some noses out of joint, privacy-wise.
Ripples began shimmering before Chrome was released for download. Concerned privacy gurus delved deeply into Chrome’s End User License agreement, and claimed that it gives Google a perpetual right to use anything anyone enters into Chrome. Obviously this is a concern to everyone, inlcuding copywriters and search engine optimization experts, because – face it- we all have our little tricks, tips and secret methods.
In Section 11 of the EUL it states that users retain copyright to their works, “by submitting, posting, or displaying the content,” but… “you give Google a perpetual, irrevocable, worldwide, royalty-free, and nonexclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, and distribute any content which you submit, post, or display on or through the services.”
Que the Jaws theme song here.