Everyone has heard of geo-targeting, but how about adding a unique new twist to your geo-targeted campaigns? OK, sit down and get ready for a big aha moment! How about combining geo-targeting, Facebook and Facebook’s new feature Place Tips while immediately engaging your new found traffic via geocaching by encouraging them to join the fun with their mobile devices built-in capabilities and enablers in exchange for a prize, discount or a free something or other?
OK, we realize that was not enough information to give you the promised aha moment. So let us explain exactly how you go about using this bizarre new geo-targeting twist to immediately grab your customer’s attention and have them instantly engage with you.
Let’s go over the steps and then it will make a little more sense.
- Prepare your marketing material for your geo-targeting campaigns just like you always do.
- Include in your marketing verbiage a place where you ask your customer’s to use their mobile device’s built-in capabilities and enablers, such as their camera’s, WiFI or GPS to take a picture of a product, or any other request that fits your particular business model, then ask that customer to email it to you to receive a discount, prize or anything else you want to offer that would make them want to head straight to your place of business to receive their winnings. This is like combining geocaching with geo-targeting and your customers will love it! Pretty genius right!
- Login to your Facebook account and proceed to their Place Tips feature.
- Setup your Facebook Place Tips campaigns.
- Watch your traffic soar!
With this technique, you will not only grab your new customer’s attention, you will also have them immediately engaging with you. Engaging your customers will instantly make them feel like they are a part of something and that in turn will help them develop a quicker loyalty to your brand. Not only that, but this is the type of marketing technique that lends itself well to going viral as people love getting anything for “free” or really winning anything at all for that matter. And once they do, they will want to tell all their friends about whatever it is they just won, which means more free exposure for you and will help you build your brand and your brand’s authority in a big positive way. Additionally, after they have become a regular customer, you could continue to send them “geo-requests” in exchange for more prizes or freebies to keep them coming back for more.
You now have your very own custom geocaching group that has a reason to be loyal to your brand! Geocaching is becoming more and more popular across the country and it’s a great way to create customers who are loyal to your brand. Everyone loves a freebie and everyone loves being a part of something, which is what you have just given your new customers. A freebie and the opportunity to be a part of your new geocaching group. Have fun and enjoy!
Get started and you will soon be well on your way to more mobile traffic, new customers and profits that will exceed even your highest expectations!
Sophorn is an inbound marketer specializing in attracting targeted visitors and generated sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.