Have you seen the commercials for Microsoft’s new Search Engine, Bing? You will.Bing is Microsoft’s latest effort to take a chunk of the search engine market share away from Google.
Frankly, it is going to be tough for Bing to woo searchers to abandon Google.
Microsoft Corp. released the redesigned search site on June 3 (two days ago) in the hopes it will lure more surfers than Live Search and MSN Search were able to tempt.
For the past five or so years, Microsoft has been stuck in third place behind Google and Yahoo in search engine popularity. (Remember, this is why Microsoft tried taking over Yahoo last year.)
The first thing you’ll notice is that Bing lists “related search terms” on the left (Google displays this on the bottom), which is much more accessible.
After toying around with it a bit, Bing delivers good search results, but only if you know exactly what you’re looking for. If you misspell your query, you will get nothing near what you were searching for because there is no Google-like hint that pops up saying “did you mean” and your search query spelled correctly. In my opinion, if you want to lure users away from a very-forgiving and efficient search engine like Google, your engine needs to out-gun and out-class your adversary. So far, Microsoft’s New Search Engine, Bing doesn’t come close.