According to Direct News: The article reaffirms that businesses, including web marketing, SEO, companies and services should never be tempted to “try and outwit the search engines as they will eventually detect practices such as link farming and keyword stuffing.”
Good marketers ensure that clients’ content is optimised as well by using quality keywords and content which relate to the services the company offers.
Comapanies should also focus on the content on their website, making sure content provides unique information to visitors.
Writing unique, organic articles will help to build inbound links, and elevate a firm’s reputation.