In a blog post, Google demonstrates how it traces a person’s eyes across search results pages.
The post reads, in part:
“Based on eye-tracking studies, we know that people tend to scan the search results in order. They start from the first result and continue down the list until they find a result they consider helpful and click it — or until they decide to refine their query … most users found what they were looking for among the first two results and they never needed to go further down the page.”
Google’s eye-tracking research helps advertisers to realize that the first search results page is the only one likely to be seen. Which is where good SEO and copywriting becomes worth its weight in gold…