Tag Archives: small business

Effective Search Engine Optimization to Increase Web Traffic in Portland

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Effective Search Engine Optimization to Increase Web Traffic in Portland

Effective Search Engine Optimization can and will Increase Web Traffic to your Portland Small Business. Here are some of our suggestions. Offer free, original, and quality content on your site. This is the most effective means for increasing traffic to a website; offering people something that they cannot obtain elsewhere, or at least, not to the level of quality that you are offering it. Create helpful, useful content and keep it fresh.

Get backlinks! Exchange links with sites that closely relate to the content on your site. These two-way links work because you must provide a link to them, but remember that linking to low-quality websites can your site’s credibility. You can also trade banner ads, place classified ads, etc.

Advertise as needed, participate on message boards, forums and blogs. Post answers to other people’s questions, ask questions and post appropriate information. Include a signature with your site’s URL at the end of all your postings as allowed. Tell everyone you know about your website, give out business cards.

Focus on keywords related to your topic in your content.Ask around for words that come naturally to people looking for your type of site.

Give stuff away. Freebies are common online, they leave visitor’s wanting more and they will recommend your site to others which can quickly turn viral. You can also allow business partners to give stuff away on your site. All combined, this Effective Search Engine Optimization will Increase Web Traffic to your Portland Small Business.

Portland Oregon Copywriter and SEO Companies: Subject Searches Overtaking Email as Most Popular

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Portland Oregon Copywriter SEO SEM

Small businesses considering hiring Portland Oregon Copywriter or SEO Companies will like this new nugget of info: Computerworld recently reported that nearly half of all Internet users use search engines during typical day, which means that search engines are tightening the gap with email, the all-time dominant Internet use. So, if the Portland Oregon Copywriter or SEO Companies that you are considering are plugged into the latest trends, this is good news for you as a small business, because you are more accessible via search results.

Internet users who use search engines has increased from one-third in 2002 to 49% now (Pew Internet & American Life Project).

Even still, 60% of Internet users use e-mail on a typical day.

According to Pew, this means that search engine use is ahead of online activities such as checking the news or weather.

Register.com Survey Reveals Interesting Small Biz Marketing Investment, Trends

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A recent study on how small businesses will invest in marketing, SEO, and revenue optimism – what it might mean for your Portland, OR based business.

 

70% Expect No Decline In Web Revenue Over Next Year, Despite Economic Conditions

Register.com announced the results of a survey examining web strategy trends from among its small business customers.

The findings reveal that despite slumping economic conditions, most small business customers that participated in the survey do not expect a decline in revenue over the next year and expect to make additional investments in website design, search engine optimization (SEO) and email marketing to expand their business.

Register.com received replies from more than 800 of its small business customers, 72% of which responded that they are an owner or partner of a small business. Key findings include:

  • 55% of respondents have registered more than one domain name for their business
  • 41% saw more than a quarter of their total revenue from web sales
  • 20% don’t know how much revenue they are getting through their site
  • Approximately 70% of the respondents don’t expect their web revenue to decline despite economic conditions. (34.6% expect more revenue / 34.5% expect about the same revenue)
  • When asked, “What area of technology are you most likely to invest in over the next year?” The top there answers were: website design (53%), SEO (43%), and email marketing (41%).