5 of the Best Ways to Promote Your Startup

Posted on July 19, 2018July 19, 2018 by Dan

No matter what kind of startup you’re running, you have to put some extra effort into bringing your products/services closer to consumers. The only problem is, your marketing budget is probably quite limited, which is something big companies don’t face. This is why you need to follow some of the ways of business promotion that have proven to be effective for other startups out there. We came up with 5 of these that might be exactly what your startup needs.

Email marketing

It may seem like email is a bit outdated but in reality, it still plays a huge role in the world of marketing. It allows you to keep your customers updated on anything that’s going on in your company for absolutely free. Moreover, if you decide to use an email marketing software, you can make your emails more personal which is always a big plus. In order to make your email marketing strategy more successful, make sure you collect the email address from every customer that shows up in your store.

Social media marketing

We’re living in the age dominated by social media and this is something you need to take advantage of. Luckily, there are so many social media platforms you can use to promote your business, with Facebook, Instagram and Twitter being the most popular among them. Just make sure you create pages on all the platforms your customers might be using and try to stay in touch with them. This is something you can do by posting news about your startup or sharing articles relevant to your niche.

SEO

You’ve probably already heard a lot about SEO but it’s important to note that having a good SEO strategy can do wonders for your business. People nowadays tend to turn to Google when searching for a product/service and showing up on the first page of Google search results is an absolute must. Luckily, there are SEO professionals you can turn to in order to improve your Google ranking. On top of this, you need to make sure you have a well-designed website, especially if you’re in ecommerce. This is why working with experts in ecommerce website development is recommended.

Influencers

Influencers are the next big thing in the world of marketing and you’ll definitely want to start working with a few of them. You just need to make sure you find influencers whose audience might be interested in what your startup has to offer. What’s so great about influencer marketing is that it won’t cost your startup too much. In fact, sometimes, you’ll just need to give the influencer freebies or coupons at your store and they’ll be willing to review your products/services and recommend them to their fan base.

Promotional products

People enjoy getting stuff for free and this can also help you promote your startup. Basically, what you need to do is come up with things you could put your company’s logo on and give out to potential customers. Promotional products have been around for quite a while and it seems like they’re never really getting out of style. Pens, keychains and T-shirts are the most common options, but you can also go for something different like umbrellas or USB flash drives with the logo of your company on them.

All in all, it’s possible to promote your startup without having a large budget like big companies do. It’s all about finding what your target audience likes and sticking to it. Give each of these 5 ways a go and you should be able to see your sales starting to grow pretty soon.

SEO Services Can Improve Your Ranking

Posted on February 28, 2018February 28, 2018 by Lelo Klaas

Are you considering using search engine optimization services to improve your business’s ranking? SEO is an excellent way to make your website more evident to visitors, this form of marketing has long term benefit. SEO is an investment in your business as it drives pre-qualified traffic to your website

SEO services in Dubai can make all the difference

Using search engine optimization services has so many attractive benefits that will put your business on the map. An effective SEO strategy can boost your ranking on search engines. Here’s how this can work for your business:

Credibility – Higher SEO rankings lend credibility to your business. If your business name is one of the top hits on a search, people are going to believe that your business is worth their time. If it comes recommended by a search engine, it must be good!
Visibility – This may seem obvious, but the higher you rank on search engines, the more visibility you get. Even if people don’t click the link to your site, seeing at near the top of their search results means they will mentally note your name or brand. If they frequently see your business name while they’re online, they will come to recognise you as a well-standing and prolific name.
Increased traffic to your site – With increased visibility and credibility, however, more people are likely to click your link and visit your site. Most websites get the majority of their new visitors from searches and not through casual browsing, which means that you want your brand to be one of the first names they see in a search. Increased traffic to your sites means even more exposure and more sales or actions for your business.
Easily adaptable and fluid – If your business model changes and you start marketing to a different audience, for example, you can easily keep your SEO rank high. SEO terms and standards are constantly changing, meaning that you can (and should) keep your SEO content fresh and relevant.

Where to start?

For any business around the world, search engine marketing are offered by the city’s top SEO providers. You don’t need to stress about managing your SEO, simply partner with an experienced SEO services provider to improve your ranking. Did you find this useful and interesting? Share it with others.

Device-friendly SEO

Posted on February 20, 2016February 20, 2016 by Raul Harman

After a lot of speculation, but also some advance warnings from Google, mobile-friendliness became a ranking signal. This created quite a stir across the digital landscape, but SEOs weren’t too surprised. The spectacular rise of mobile devices made such a scenario a logic step forward for the webmaster community. The new algorithms update means that mobile ready websites’ rankings are boosted, while desktop-oriented pages are demoted for mobile searchers. It is clear that multi-platform usability is the future of online experience, and that future is now.

Going mobile: The ultimate goal of the algorithm update is to improve the online experience
e of mobile users. A lot has been said about hidden agendas, but we are not paying heed to speculation here. Yes, mobile rankings of many websites dropped after April, 21. But, it is already common knowledge that websites must be created to the search engine’s preferences. Furthermore, Google aims to enable users to find the answer to their search query on the first SERP. Now, mobile-friendly update affects only mobile searches, but brace yourself. As of this year, desktop searches are falling behind mobile ones, for the first time in history.

Bouncing: People searching web from a smartphone or a tablet most often leave the page in frustration if they need to do a whole lot of zooming, pinching and scrolling. This increases your bounce rates and sends a negative signal to the omnipresent deity of the digital realm, the Google. If a visitor abandons the site shortly after arriving, then it suggests that your structure or content is not adequate or relevant. Many eCommerce websites experienced a sudden decrease in internet traffic, which knocked down the revenues as well.

Real-time individualism: Another thing to note is that the mobile update is a global overhaul that applies to individual pages, not whole websites. This is good news for those who have only some segments of the site that is not optimized for mobile devices. An algorithm also works in real-time, which means that benefits from making your website mobile-friendly can be felt right away. Google bots crawl your pages in order to determine how well-optimized they are, and then the algorithm kicks in.

Tests and trials: This, of course, works both ways, but you can use mobile-friendly tests to see how each page stands. These tools even provide recommendations on how to optimize it for mobile users. Depending on the foundations, you might have to do some simple tweaks or a site-wide overhaul. Some adjustments require advanced skills, which is why I teamed up with the digital agency from Sydney to do it right. There are also handy tools that enable you to measure the amount of traffic affected by the global update.

How to respond: A proper answer to the new developments is to embrace the responsive design. Google has made it obvious that this is their preferred solution for mobile optimization. It is used to automatically format the web design and adjust the content to fit the screen size of the device being used to browse. Optimizers and designers can retain the content on the same URL, so no need for additional website version. This also means less work for Google bots in analyzing the web content. Hence, the mighty gatekeeper sees this as a win-win scenario. Actually, the responsive website design might even work as a part of your website’s branding development, as it can help boost your innovative graphic and design solutions.

Starting from scratch: In some cases, a separate mobile version of the site is a way to go. However, this does mean investing more time and resources in two SEO campaigns. Creating a mobile-friendly version of the already optimized site involves the optimization that starts from scratch. Also, authority accumulated on two sites is not shared, which is a disadvantage in terms of backlinks and social media shares. In any case, Google recognizes which site is tailored to desktop searches and which for mobile browsing.

It’s Been Good to Knol You Portland Copywriters and SEO Pros

Posted on February 8, 2012February 8, 2012 by Natoscia Reynolds

I know, I know, I Knol – This isn’t exactly news, but I wanted to wait a bit before I rang in on Knol’s potential impact on Oregon Copywriters and SEO Pros. The truth is, we’ve recently created Knols for several clients and the result has been that the targeted keyword search terms we used displayed at a higher ranking in search results for the Knols than they did for the original content (rewritten) which carried the exact same keywords. And the search results appeared overnight. What does this all mean for small businesses and the Oregon Copywriters and SEO Pros they may hire to write their Knol?

Well, they jury is still out on that one. Here’s what the Christian Science Monitor had to say:

But for some, it’s[Google Knol] a stretch – not technologically, but ethically.

…With each foray into content, it raises concerns about conflict of interest with its original function as unbiased search engine – concerns that Google search would be disposed to point to Google content first.

…Google keeps secret the algorithms that rank search results, meaning that users are left to trust the company not to favor its own burgeoning content over others.

…the project overlaps needlessly with existing online encyclopedias, including Wikipedia, Citizendium, and Squidoo.

…Knol allows anyone to write encyclopedia pages …each page, or knol, will have a signed author and may include his or her point of view.

…The author may put advertising on the knol, with revenues shared by the author and Google.

…Within days of Knol’s launch, some knols showed up in Google’s top 10 search results for certain keyword queries…

…content could be “scraped” off another page … dumped onto a knol, and show up higher on Google’s search results than the original … What’s more, a Google algorithm clearly noted the original page, but still ranked the knol higher.

…Despite the concerns, there is no conclusive evidence that Google has ever favored its own content…

Portland Oregon Copywriter and SEO Companies: Subject Searches Overtaking Email as Most Popular

Posted on January 5, 2012January 5, 2012 by Natoscia Reynolds

Small businesses considering hiring Portland Oregon Copywriter or SEO Companies will like this new nugget of info: Computerworld recently reported that nearly half of all Internet users use search engines during typical day, which means that search engines are tightening the gap with email, the all-time dominant Internet use. So, if the Portland Oregon Copywriter or SEO Companies that you are considering are plugged into the latest trends, this is good news for you as a small business, because you are more accessible via search results.

Internet users who use search engines has increased from one-third in 2002 to 49% now (Pew Internet & American Life Project).

Even still, 60% of Internet users use e-mail on a typical day.

According to Pew, this means that search engine use is ahead of online activities such as checking the news or weather.

Portland SEO Copywriters Anticipation Ends: Google Suggest Leaves Lab

Posted on December 17, 2011December 17, 2011 by Natoscia Reynolds

Google Suggest, which displays a drop-down menu of – you guessed it – suggestions, as you type in the search field, tantalizing Portland SEO Copywriters, was released Aug 25. The lab product debuted in 2004 and has since been glimpsed sparingly in Google’s network of sites and services. Portland SEO Copywriters will want to play around with its functionality to get a feel for how it works.

Google claims that the function helps users execute faster, more relevant searches by recommending options for the rest of your search term based on the most popular searches conducted by other Google users. Google’s blog states:

The Google Suggest feature originally started as a 20% project in 2004, and has since expanded to Google Labs, Toolbar, Firefox search box, Maps and Web Search for select countries, the iPhone and BlackBerry, YouTube, and now Google.com.

Understandably, Google praises the service as a tool to help formulate queries, eliminate spelling errors, and save on keystrokes.

Ten Tips for Directing Organic SEO/SEM Traffic to Your Site

Posted on December 15, 2011December 15, 2011 by Natoscia Reynolds

Ten Tips for Directing Organic SEO/SEM Traffic to Your Site

1. Keyword research: Take the time to figure out the words used by people you want to visit your site, and use these words in articles and other content on the relevant page. Make sure you use these keywords in the first few words of your page title.

2. Get trustworthy advice from SEO sources.

3. Maintain your code: Build a website that is easy for the search engines to understand.

4. Make navigation easy: Build clear text links (or a menu) to all parts of your site. Search engines can’t follow image links or clever animated links like Flash; they like their navigation plain and simple.

5. Get trusted, relevant links: Links are like a vote for your site and you can’t rank well without them. Buying links or being indiscriminate in the places you link to and places you request links from, is a bad, temporary, spammy way to raise the importance of your site. Links must be relevant to the content of your site and they must be from reputable websites.

6. Build a sitemap: Sitemaps help search engines discover every page in your website. If you have too many pages on your site, create as many sitemaps as you need and link them.

7. Don’t forget the technical stuff: Technical stuff happening in the background on your site can cause problems with the way the search engines see your site. Does your website use tech that search engines don’t like, like certain types of redirection? If in doubt, ask your SEO/SEM master.

8. Track your progress with a web analytics program: Google Analytics is easy to use, versatile and it’s free. These analytics can tell you a great deal about how people interact with your site and the traffic that search engines are sending you.

9. Tell search engines where you are: Submit your site details to search engines. Google, Yahoo and Microsoft all have a facility to submit a list of all the pages in your site.

10. Content is king: Build great content and keep it up to date. This is the key to good SEO; search engines love sites like blogs, which are topical and regularly updated.