Search Engine Marketing has become a significant marketing medium for a successful Portland Oregon business. If a small business can successfully market their products or services online they open up multiple new doors to people and sales leads. A well structured and organised Search engine marketing consultant will suggest two avenues for internet promotion, SEO and Paid Internet Marketing.
There will always be room for growth and if you market a product or service then there is always online marketing potential.
So, let’s look at why SEO is a substantially better option than paid web marketing.
SEO is a long term technique for online marketing. Should you carry out pay per click and other paid online marketing then when you quit paying your bills to the advertiser the traffic to your website will disappear. Although you will also pay for SEO consulting and implementation, results are often so impressive it is almost compelling to go with SEO instead.
With pay-per-click marketing you pay for each and every site visitor delivered to your internet site whether they like your service or product or not. With Search Engine Optimization your website will appear high in organic listings and this will mean you don’t pay for a click through to your website.
The psychology of clicking on sponsored links
Should you appear in both the paid and unpaid search results then you would spot around 80% of your web site traffic comes from organic results. There is a psychology relevant to consumers clicking on pay per click links particularly if they are labeled as such, such as in Google “Sponsored Links”. Searchers see straight through this and know it is a paid advertising link.
A well-executed Search Engine Optimization strategy will get your site massive amounts of website traffic. But once visitors get to your site, the site needs to be “sticky” so, make sure you couple your SEO in Portland Oregon with fantastic design, clear and prevalent calls to action and appropriate marketing principles like color schemes and layouts. In my opinion it is very important to get this SEO campaign mix correct so talk to someone at Search Marketing Team and see how they can optimize your site and drive traffic to your site.
Contributed by– Jeff Dunn
Site sponsored by OSPS Security