Mediapost published an interesting article today that made me start to wonder if SEM/SEO accredited college courses were bound to come to Portland State University, or other Oregon universities.
The story, based on a course at the University of California San Diego read in part:
“The course is designed for small business owners and corporate marketing staff. “SEO & SEM: The Fast Track to Search Engine Optimization and Marketing,” will cover basic and intermediate tactics and practices, including Web site architecture and content creation, search engine operation, keyword research and linking strategies.”
I found this workshop today on the Portland State University (PSU) website:
“Search engine marketing is a rapidly growing and evolving discipline. Whether you’re a seasoned marketer or someone looking for a career change, the Internet Strategies search engine marketing 12 hour workshop is the ideal opportunity to maximize your value and earning potential. Search marketing veteran Kent Lewis, President of Anvil Media, Inc., will teach you the fundamentals, including search engine optimization (SEO), pay-per-click (PPC), link development, online reputation management and social media marketing. The workshop will incorporate real-world examples, guest speakers and an interactive assignment to enable instant application in your world.”
Upon further research, I found that Vertical Measures compiled a list of the top college level curriculum for both search engine marketing (SEM) and search engine optimization (SEO) a while ago.
It will be interesting to see how these colleges tackle the ever-fluctuating “Gray Hat” area of SEO and SEM.
Here is what Vertical Measures came up with:
California State University – Long Beach
CSU’s marketing curriculum includes SEO.
DePaul University of Continuing and Professional Education
A six-week course designed to provide individuals with tools for online marketing.
The European Graduate School offers courses in Online Marketing, Search Engine Optimization and Information Architecture.
George Mason University’s Search Engine Marketing program provides a high level of coverage including in depth courses in Search Engine Optimization, Pay Per Click Marketing and Web Site Copywriting.
The Harvard Extension School offers Information Systems Management, which includes Interactive Online Marketing.
Indiana University has an introductory SEM course as a part of their curriculum. They cover SEO, PPC, social media, and analytics.
James Madison University, College Of Business
James Madison University College of Business offers online marketing practices, building traffic to websites, attracting visitors and using necessary technologies and practices.
New York University, School of Continuing And Professional Studies
NYU offers beginning, intermediate and advanced courses in digital media marketing, search engine marketing strategies, multi-channel marketing and internet copyrighting.
Rasmussen College is offering an internet marketing course with a BS in Business Management. The course teaches e-strategies, and web media marketing.
Rice University, Glasscock School of Continuing Studies
The Glasscock School of Continuing Studies provides a course in search engine optimization.
Rutgers offers a nationally recognized search engine marketing (SEM), search engine optimization (SEM), pay per click (PPC) marketing, and website copywriting course.
University of Alabama in Huntsville (UAH)
UAH offers a search engine optimization course to teach students learn to set up and maintain search engine optimization campaigns, search engine compatibility, and how to start SEM or SEO based businesses.
U of G offers a Master of Internet Technology that features database management, internet programming, electronic commerce and website design and usability.
University of Nevada at Las Vegas (UNLV)
UNLV offers a Search Engine Optimization and Online Marketing course in online marketing, website development that is search engine appealing, and Pay Per Click campaigns.
University of Texas at Austin, School of Information
The University of Texas at Austin offers a technical approach to learning web design and SEO/SEM.
The University of Utah’s Search Engine Optimization course includes accessibility, “black hat” optimization, and search friendly website design.
University of Virginia, Darden School of Business
The University of Virginia offers an Online Marketing Update course offers instruction on search engine marketing, email marketing, leading and cutting edge concepts as well as Web 2.0.
University of Wisconsin-Milwaukee, School of Continuing Education
UWM’s Information Technology program in Search Engine Optimization provides basic and advanced techniques in developing content and maximizing search engine results.
Valdosta State University offers online courses on achieving top search engine positions, and designing effective websites.
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