Digital Marketing, also known as online marketing, web marketing, internet marketing or emarketing, is the marketing of products or services over the internet. This new marketing medium has brought about quite a few exceptional advantages to marketing such as a quick, economical way to convey information to a huge audience all at the click of a button. Interactive by nature, both in terms of immediate response, and in attraction, internet marketing is easily the most effective way to get your product or service in front of your target audience.
Internet marketing is a fusion of creative and technical aspects of the internet, covering design, development, advertising and sales. Some of its methods include search engine marketing (SEM), search engine optimization (SEO), blog marketing, viral marketing, video search, image search, directory listings, forum marketing, and so on. Basically it involves content development and exposure of an organization through online media.
Every detail of online marketing products, services, and websites, covering market research, email marketing, and direct sales are taken care of through various internet marketing strategies.
Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and to purchase products and services conveniently. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.
Internet marketers also have the advantage of measuring statistics easily and inexpensively; almost all aspects of an Digital marketing campaign can be traced, measured, and tested, in many cases through the use of an Analytics dashboard, which help to define verifiable SEO case studies. The results of SEO campaigns can be measured and tracked immediately because online marketing initiatives involve clicking on an organic link to visit a website, which leads to a targeted action such as a purchase or lead generation.
Internet marketing also facilitates a company to cut down the expenses which it could otherwise incur on the sales force. On the whole, internet marketing assists a business to spread out its wings from a local market to national and international market places. Moreover, it has a relatively low cost of entry when compared to any other form of the media.
Digital Marketing is one of the main ways of bringing your company, product or service to the whole world.