Is your company poised to take part in the educational market in China through internet marketing in Portland Seattle and the world?
China needs leadership management growth for its technical resources and its explosive growth. It is looking to outside sources for experienced educational resources.
If there was ever a need for business schools in China, including SEO and internet marketing courses, it’s now.
From the WSJ:
Breakneck economic growth has far outstripped the supply of management talent. Meanwhile, Chinese companies in both the private and state sectors are responding to government incentives to “Go Out” and compete against the best companies in the world—while juggling fierce competition, rapidly changing technology and shifting macro-economic forces at home.
No wonder some of the world’s most prominent business schools are eyeing China as the next educational frontier.
China Europe International Business School got to China early. That gives it a head start in terms of faculty and facilities. Its new pitch: “China Depth Global Breadth,” marrying insight into how China works with an international perspective that attracts students from China and around the world.
Dean John A. Quelch, a veteran of the Harvard Business School and London Business School, insists that despite economic turmoil in Europe, the CEIBS brand in China remains untarnished. “Germany is held in very high regard,” he insists. Besides, he adds: “People in China take the long view.”
Mr. Quelch talked with Andrew Browne in Shanghai. The following interview has been edited.
WSJ: Like everybody else in China, CEIBS seems to be investing massively in infrastructure. Tell us something about your expansion plans.
Mr. Quelch: The Shanghai campus will double in size by the end of 2013. We also have a campus that we opened in Beijing in 2010 and we currently have operations in Shenzhen that may convert into a fully fledged campus within the next two to three years.
We also have an appetite for going west, and looking at that hundred million people in the Chengdu-Xian-Chongqing triangle, who will eventually want their own business school and will not necessarily want—or be able—to fly to Beijing or Shanghai.
The reason why Stanford exists is because Harvard always thought that Californians would be happy to come east to Boston, and never imagined they’d want their own Harvard, a.k.a. Stanford.
WSJ: The No. 1 complaint of foreign companies in China is lack of management talent. Isn’t that a huge opportunity for you?
Mr. Quelch: First of all, China’s pace of expansion has outrun the speed with which managers can experientially develop themselves, and so our role is to be an accelerant. We take experienced or high-potential young managers, and we accelerate the speed with which they can assume more management and leadership responsibilities.
Are you and your company ready to fill this educational void in China? Internet marketing in Portland, Seattle and the world is one effective way to participate in that market. Is your website ranking on page one? Call us.