We loved this article that ran today over at Entrepreneur.
It highlights several methods we use for getting initial backlinks for a client. The article is nice and concise. Here is a snapshot:
1. The Better Business Bureau
This is a link any local business can acquire, as long as it meets the requirements to be an accredited member of your local BBB. A regular BBB listing doesn’t include an outbound link in the listing, while an accredited one does.
2. Local media
Local media outlets provide an abundant source of link opportunities. Imagine if you owned a local home-security company and your area was experiencing a large enough number of home invasions to warrant a news report. As soon as you see local media pick that story up, you should be contacting them with an offer to provide content for their website and information for their broadcast.
3. Local schools and nonprofits
Local schools and nonprofits often have sponsorship opportunities that highlight all donors on a dedicated page of their website. If you spend a couple of hours searching for these, you can typically uncover amazing link opportunities.
4. Local partners and suppliers
The first thing I do when I work with a local business is to ask for a list of its suppliers. So, a restaurant’s list for example, will often include local produce companies, butchers and supply companies.
5. Local awards and contests
Virtually every local market has “best of” awards, and they are typically handled by local entertainment websites or local magazines and newspapers, which also have online versions. Either way, if your business is awarded “best of,” you are almost guaranteed to earn a link.