Google Rolls Out April Fool’s “Nose” Beta

Google Nose suggests fictitious technology for getting computers and mobile devices to emit scent, as well as features like AdScent ads for florists and other businesses, scratch ‘n sniff e-books, scent captions for YouTube (“oyster sauce with a hint of leather” for a seal video), and “Foodles” instead of doodles.

According to the official site, the new scentsation in search features

  • Coming to your senses: go beyond type, talk, and touch for a new notation of sensation.
  • Your internet sommelier: expertly curated Knowledge Graphs pair images, descriptions, and aromas.
  • Take a whiff: the Google Aromabase – 15M+ scentibytes.
  • Don’t ask, don’t smell: For when you’re wary of your query – SafeSearch included.
  • Google NoseBETA leverages new and existing technologies to offer the sharpest olfactory experience available:
  • Street Sense vehicles have inhaled and indexed millions of atmospheric miles.
  • Android Ambient Odor Detection collects smells via the world’s most sensible mobile operating system.
  • SMELLCD™ 1.8+ high-resolution compatible for precise and controlled odors.

Of course, Nose search results would show you what other users have sniffed. Yes some are pretty gross, like “unattended litter box.” But imagine inhaling samples of wine, coffee, chocolate, pizza, or anything you take olfactory delight in.