Google Search Influence Factors

Google Search Influence Factors from Search Marketing Team In this article published a few days ago over at, the author highlighted some of the reasons why we need to do due diligence and track SEO KPIs. The article was very good. We recommend reading it. But what we particularly loved was this snapshot from MOZ on nine factors that can influence Google’s algorithm. We’ve quoted the highlights below…


Inbound Links

Inbound linking is at the top of what Google looks at when they decide where to put your page in the rankings. Is it a real site? Are there real and quality inbound links linking to your domain?

Google wants inbound links to be directed from quality sites that have a good domain authority. We use the Moz bar when we’re looking at sites and if they’ve got a killer domain authority, they make the list for us to go after and ask for links.

Page Level Links

Since page level linking makes up the second highest of the ranking factor according to Moz, it’s time to take a look at your website and blog. You might find that you’re not doing enough linking from page to page on your site or from your site to your blog. You might also not want to link single words, but phrases that make sense to link as well. Don’t just link your company name to your website, link other keywords or phrases as well. And it’s OK to link visitors off of your site, especially if it’s contextual and makes sense to your reader.

Page Level Keywords & Content

Keywords and content at the page level are the third (and still quite a large part) of the Google ranking factor. Assess your site, you might find that on specific pages you would rank higher for one of your “long tail” keywords so go ahead and optimize your URL, Title, Description and content on that page for that specific keyword. Now you can track from that page how you’re performing.

For example, we have an integration with Google Sheets where you can take your Sheets data and create great-looking dashboards … We put the keyword right in the URL and use the keywords in the description and the content. We now rank #8 on the first page for that keyword.

If you haven’t focused on your own SEO, it could be time and it could be the big opportunity you need to move the traffic needle for your own website.

Five Sources for Backlinks SEO

Great Sources for High Quality Backlinks

Five Sources for Backlinks SEOWe loved this article that ran today over at Entrepreneur.

It highlights several methods we use for getting initial backlinks for a client. The article is nice and concise. Here is a snapshot:

1. The Better Business Bureau
This is a link any local business can acquire, as long as it meets the requirements to be an accredited member of your local BBB. A regular BBB listing doesn’t include an outbound link in the listing, while an accredited one does.

2. Local media
Local media outlets provide an abundant source of link opportunities. Imagine if you owned a local home-security company and your area was experiencing a large enough number of home invasions to warrant a news report. As soon as you see local media pick that story up, you should be contacting them with an offer to provide content for their website and information for their broadcast.

3. Local schools and nonprofits
Local schools and nonprofits often have sponsorship opportunities that highlight all donors on a dedicated page of their website. If you spend a couple of hours searching for these, you can typically uncover amazing link opportunities.

4. Local partners and suppliers
The first thing I do when I work with a local business is to ask for a list of its suppliers. So, a restaurant’s list for example, will often include local produce companies, butchers and supply companies.

5. Local awards and contests
Virtually every local market has “best of” awards, and they are typically handled by local entertainment websites or local magazines and newspapers, which also have online versions. Either way, if your business is awarded “best of,” you are almost guaranteed to earn a link.