5 Essential Components of a Great eCommerce Site

At one point or another, as an eCommerce business owner you may have thought to yourself “what makes a great ecommerce website?

While the case is not that you do not have any idea on how websites work, it is mostly because creating your brand’s site is an overwhelming undertaking. In fact, you may have a mental list of your inspirations & which components of these sites you will implement.

Still, there is a nagging voice in your head that says “it will still not work out”. The cure? Start with the basics.

Your Brand Elements


Humans, by nature, are visual creatures. We recognize & remember identities by what we see. For this, be sure that you have a working logo & tagline for use in your site.

Your logo is the symbol that represents your brand as a whole. Your tagline, is an encapsulation of your brand’s promise & offers. When visitors come to your site, you have that one shot to introduce what you are about. So do not miss out on these two.

Safety shopping guarantee

At the end of the day money is money. No matter how good your products and pages are if your payment gateway is a wack no one will attempt to do business with you.

Employ major payment modes such as Paypal, credit & debit cards, gift vouchers & cash on delivery arrangements. Being widely used for eCommerce transactions these payment modes come with the assurance of secured & safety shopping.



It is easy to do business with brand that are easy to get in touch with.

Make sure your contact details especially your phone number & email address are highly visible throughout your website. Indicating your stores contact number is important not just technically but for legal matters as well.

Provide your customers as many routes as you can to get in touch with you. At a certain point, a 1-800  will be a good investment. However, if you are not on that level yet, a live chat support form can be your best bet.

Keeping your lines open will not only help you deal apeace “mad” customers in real time. Being readily available will also keep the doors of opportunity open for you. You just can’t tell where you next bulk orders will come through.


Social Media Links

20% of successful purchases online are from surfing through social media sites. This is because people seek public approval and confirmation.

Social media sites such as Facebook, Instagram, Twitter and Tumblr are the best platforms to use if you want public exposure and market. As simple clicks can showcase our products online, people who are please can share, like and refer you.

Social media is the great equalizer among brands in the internet. It enables you to study your market & how you can best reach out to them. It also allows you to study your competitors so you can show them up.


Deals, offers & promos

Most of the time people can decide whether they like a website or not with just a snap of a hand. That is why it is crucial to get their attention and interest just few seconds after they entered your site.

Get your latest deals, offers & promos on strategic places all over your site.

For example, you can have a panel for your “free shipping announcement” on your front page. You may also have an invitation to your newsletter above the fold.

Alluring promises and unique prices stimulate visitors to spend, spend and spend. In general, designs also makes a big contribution to this strategy’s success. Positioning eye catching banner designs with jaw-dropping discounts makes sense all the time. NO FAIL.

And that’s it! I hope the tips above will help you make your ecommerce website develop and improve with great potential.

5 Ways to Increase Your Ecommerce Sales

E-commerce sales have steadily increased over the last few years. In 2015, companies that offer products and services online are expected to earn approximately $1.500 trillion. The figure for 2015 is an increase of more than 20 percent over sales in 2014. The reasons behind the increase are that more customers are using mobile devices at home or at work to order products and services online. E-commerce sites are offering faster, more secure payment options for customers and thousands of major brands worldwide are expanding into international markets. It’s necessary to take crucial steps to be competitive in the online market.

A Well Designed Website

Online shoppers expect a site to load quickly and have the capacity to run on a variety of browsers. If the page doesn’t load fast, or there are broken links, customers will go elsewhere, and you have to make a good impression the minute a buyer navigates to your site. An e-commerce site should be easy to navigate. Some sites allow visitors to choose the browser they prefer, based on their Internet connection. All products should have a designated category and title. If you offer a wide selection, sub-categories should be used. Use a menu bar so customers can find what they’re looking for easily.

Product Selection

Offering unique or unusual products are likely to attract new customers. Provide detailed information about your products. Information about availability, sizes, and colors is important. Customers want to know what makes your products different. For example, if you create one-of-a-kind jewelry, describe the natural materials, gems, and findings in detail. Provide a close-up image of each of your designs with a background that compliments each piece. You may offer a service in which clients may choose the stones, colors or findings used to create their designs.

Special Features

Online customers appreciate extra features, especially if the purchase is a gift. Upsell products everywhere on your website. Add-ons or other incentives encourage customers to buy from your site. If you have an online bookstore, offer special prices on books if a client orders additional books by the same author or offer discounts to students and seniors. Another means of increasing your sales is to provide related items such as a tote bag or a cool bookmark as part of a promotion.

Personalized Service

People like to shop online but don’t like high-pressure sale pitches. Provide personalized, customer service and assist your buyers with purchases in a friendly, courteous manner. Offer a toll-free number to call with questions or concerns and respond promptly. Great service can result in repeat customers.

Payment and Shipping Options

Customers want payment processors that are easy to use and are more inclined to order products from a merchant if they can make payments with one click. Along with payment options, they want an easy return policy that is in plain english, not jargon and that have a finite policy period. Shipping terms and conditions should be prominently displayed on your site. Customers should know what they have to pay for shipping before they click the payment button. If you offer promotions for holiday items, show the cutoff date for ordering to make sure your customers receive their orders on time.

These are just a few ways that you can increase your ecommerce sales. Make sure that you take full advantage of everything that is available to ensure that your site is always ready for customers and to keep your customers coming back.

Jessica Kane is a professional blogger who has worked in eCommerce for the last five years. She currently writes for Rakuten Super Logistics and recommends them for all your online order fulfillment needs to further your success.