In today’s time of hi-tech advancements, almost all the conventional methods to boost your business have become obsolete. The best technique to take your business to the next level is by employing social media as your marketing tool. Social media has already established itself as one of the most powerful marketing tools, which can be employed to drive maximum traffic to your business and website. Its popularity is increasing with each passing day.

Many big business owners have already switched to social media to get the maximum benefits from it. You need not over think whether to seek out this tool or not ? just go for it! If you want to go after it, you may not know where to begin. That’s why we are here to guide you with these expert tips to build a powerful social media marketing campaign that is sure to drive results.

1. Understand Your Target Audience

If you intend to get the most out of your social media campaign, the key is to understand your target audience completely. Ask yourself about your right audience. If you are uncertain about who exactly should be targeted, then this is the right time for analyzing and taking notes about who your right audience is. This can be done by audience  segmentation. To do this, you are required to divide your target audience into the following categories:

• Demographics
• Geographic Locations
• Behaviours
• Psychographics

Then, fill each of the categories with the information as follows:

Socio-Demographic

• Occupation
• Sex
• Ethnicity/Language
• Family Size
• Education
• Income
• Age
• Marital Status
• Religion

Geographic

• Region
• Community
• Peri-urban
• Urban
• Rural
• District

Behavioral

• Readiness for change
• Change stages
• Relevant behaviour
• Behaviour duration
• Behaviour frequency
• Behaviour consistency

Psychographics

• Values
• Personality
• Activities
• Benefits sought
• Attitudes/Opinions
• Preferences

Once your target audience is decided, you could then further work on your ideal audience. For example, if your website is for some gender-specific product, the knowledge of people’s sex, geographic location, age, behaviors, and psychographics will help you understand your real audience better. As a result, you can then develop your own social media campaign directly in accordance with your audience.

2. Establish Campaign Goals

In addition to understanding your ideal audience, the next step is setting up your campaign goals. For this, you have to ask yourself some questions, such as:

• Do you need more potential customers to buy products from your website?
• Do you look to get further conversions from subscriptions/downloads?
• Do you want to make your brand exposure better?
• Do you want to upsurge your following on social media?

Once you identify the goals of your campaign then you are all well on your way to taking the appropriate actions to push your business further.

3. Pick up the Potential Social Media Channels

To build your campaign, your first instinct is to join as many social media channels as you can. However, this may not work well for you. You only need to target those channels on which you can access your maximum audience. Do your research on different channels and figure out how to reach your potential audience the most. Some of the most famous social media platforms are Facebook, Instagram, LinkedIn, and Twitter. However, to further choose the specific potential platforms that will work best for your business, you need to do some research.

Let’s suppose your business is related to pets. To see which platform has the most potential for pets you must search for platforms that have an abundance of pet-related groups. Once you do it, you will get to know about the most potent social media platforms for your industry niche.

4. Make an Influential Content Plan

Content strategy is one of the most important things for social media marketing. Here, content refers to posts, images, info graphics, videos, articles, and anything you will share on the website with your audience. For creating the content strategy, you need to answer some questions such as:

• What kind of content do you want to share on social media?
• How often do you look to post content?
• Who is going to create the content for your website?
• How will you promote your content on social media?

Establishing the social media editorial calendar is one of the greatest ways for keeping track of your content. In addition, this will assist your audience in knowing what and when you are going to publish.

While creating your social media campaign’s content, remember some of these best tips:

• Your content should be relevant to your business niche.
• Content should be original with no plagiarism.
• Use quality images, videos, screenshots, info graphics, blogs, and articles to spice up your website.

Marketing through social media is an essential choice to boost your business today. By putting your time and efforts into understanding and planning out your social media campaign you can get more Automaticlikes and you will become capable of driving in the paramount results. So, are you ready to create your social media campaign?

Julie Richardson

Julie is a proud Social Media junkie. Experienced in Social Media Marketing and SEO, she has been writing for automaticlikes.net for 3 years. Automatic Likes is dedicated to increasing likes, shares, and increasing user engagement. When Julie isn’t writing or helping create positive Social Media experience s, she enjoys comic book conventions and reading.