conversion rate optimization efforts

Best WordPress Themes for Conversion Rate Optimization

Whatever your reason for creating your website, everything boils down to one thing: conversions.

Ideally, your website should be able to get your visitors to become subscribers, customers or members.

If things are going too slow or worse, not moving at all, it’s highly likely your current theme wasn’t designed for optimizing conversion rates. Thankfully, there are WordPress themes that can help with your conversion rate optimization efforts.

With these WP themes, you won’t have to put in a lot of work. They are, after all, already designed to highlight your content strategically, boost the functionality of your landing pages and bring forth compelling calls to action or CTAs. These are what you need to maximize conversion rates, and the following themes carry them in spades:

  1. Lead Injection

If you want to launch high conversion landing pages fast, the very easy to set up Lead Injection is the WP theme for you. Built with professional marketers, business owners and affiliates in mind, Lead Injection has ready-to-use pre-made layouts, over 800 scalable vector icons that you can customize by color, Slider Revolution, and a popup plugin called leadModal, which is essentially your lead capture form.

Price: $44

  1. OptimizePress

OptimizePress has a well-earned reputation for being an all-in-one solution for websites of all kinds. It offers more than 30 professionally-designed, mobile-responsive page templates. To customize any template, use its user-friendly live editor which allows you to see the changes as you make them. You can add loads of graphics and page elements to any template as well. It also has a membership portal that helps you create restricted-access membership pages.

Price: Starts at $97

  1. Rise

Developed with the help of affiliate marketing expert Zac Johnson, Rise is SEO-ready and loads fast. It boasts of five stylish pre-designed landing pages, an intuitive theme options panel, multiple preset color schemes and backgrounds, a homepage with large opt-in form and focus area, and an automatic page generator, among other things.

Price: $49

  1. Solopreneur

Solopreneur is SEO-optimized, mobile friendly, fully translatable, and has a lightweight code that lowers bounce rates and makes your site load faster. Easy on the eyes with a clutter-free design, Solopreneur also offers two landing pages with a heavy emphasis on calls to action.

Price: $59

  1. Permatex

With a design that’s bolder, sharper and more creative than most themes out there, Permatex will grab the attention of visitors and boost conversions. When you get Permatex, you get 350+ font icons, strategically-placed headlines, two homepage versions, an Ajax contact form that links easily to an autoresponder via Mailchimp, jQuery effects, tons of custom shortcodes, and a host of other impressive features.

Price: $39

  1. Luxe

With the white space-heavy, minimal design of the Luxe WP theme, the products and the content you offer on your website get much of the spotlight. Completely mobile responsive, the fast-loading Luxe comes with five stylish pre-designed landing pages, a homepage with a focus area and a large opt-in form, multiple preset color schemes, an intuitive theme options panel, and a page generator.

Price: $49

  1. Launchkit

With all the tools that Launchkit offers, conversions are bound to happen faster. Aside from its stunning design, Launchkit also provides over 30 custom page builder elements, three header types, smooth parallax effects, seven footer types, a Visual Composer and even a child theme.

Price: $59

  1. Landlr

Like all good WP themes, Landlr is 100% responsive and flexible. An easy-to-set-up one-page theme, Landlr is perfect for beginners, who will find the shortcodes for buttons, columns, drop caps, and tabs very useful. It also boasts of 4 preset color schemes and a Slider Revolution plugin that helps you make great page transition effects and video embeds.

Price: $44

  1. Startuply

Startuply is a conversion-focused theme that offers loads of features. It provides 10+ Home and Coming Soon page templates, seven different homepage layouts geared towards helping you get a ton of signups, a Visual Composer, and a powerful admin panel that allows you to customize everything from the menu appearance to scrolling options. It also has 10 different opt-in form pages, and a form manager that will help you design and control all of them.

  1. Scalia

Trendy and features-packed, Scalia offers a versatility that is a cut above your average WP theme. Whatever your niche, you can be sure that Scalia, which offers five unique looks for your site, can give your website a design that will transform it into a high-converting one. It boasts, among other things, of over 150 ready-to-use templates, eight blog styles, 400+ font icons, built-in mega-menus, Visual Composer, gallery and portfolio layouts. This mobile responsive and Retina-ready theme also gives you the option to create a one-page website.

Price: $59

  1. Landing

Landing can help you create landing pages quickly with its tool-rich drag-and-drop page builder. You will also love the 25+ pre-built templates it provides, including ones for eCommerce, event websites, apps, marketing companies as well as personal pages. SEO-ready, Landing is also speed-optimized and has WooCommerce integration and Mailchimp integration.

Price: $49

  1. Divi

Divi by Elegant Themes is another theme includes a drag-and-drop page builder that allows you to create unique, effective and mobile-responsive landing pages rather easily. Creating pages is even easier with its 20+ different pre-made page layouts. It also has templates for e-commerce sites, image galleries, portfolios, and product pages. You’ll need to buy a membership to Elegant Themes so you can access Divi and—depending on the membership level you get—it other WordPress themes and plugins.

Price: $89/year

  1. Meminz

Meminz is a simple theme geared towards the creation of one-page sites that software downloads and app websites usually require. When you buy Meminz, you get six visually impressive landing page templates that focus on getting readers to sign up. It also includes a visual composer, shortcodes for accordions, tabs and the like.

Price: $44

  1. Benchmark

Benchmark specializes in one-page landing pages. It offers several powerful design features, including 13 color schemes, two different body layouts, nine hero layouts, and three navbar layouts. With this theme, your calls to action get much attention courtesy of the callout text and hero image areas. The fully responsive Benchmark also gives you 700+ Google fonts, WooCommerce support, mega menus and 30 shortcodes, among other things.

Price: $59

  1. Superior

Tested and proven SEO configurations are built into Superior, a fully responsive WP theme that also offers a ton of short codes. With Superior, your website gets an awesome front end look as it uses a mixture of CSS3 and JavaScript in its design. Multiple sub-page templates help keep users actively engaged.

If conversions are a priority for your website, investing in any of the above themes could help you inch closer to your goals.