Register.com Survey Reveals Interesting Small Biz Marketing Investment, Trends

A recent study on how small businesses will invest in marketing, SEO, and revenue optimism – what it might mean for your Portland, OR based business.

 

70% Expect No Decline In Web Revenue Over Next Year, Despite Economic Conditions

Register.com announced the results of a survey examining web strategy trends from among its small business customers.

The findings reveal that despite slumping economic conditions, most small business customers that participated in the survey do not expect a decline in revenue over the next year and expect to make additional investments in website design, search engine optimization (SEO) and email marketing to expand their business.

Register.com received replies from more than 800 of its small business customers, 72% of which responded that they are an owner or partner of a small business. Key findings include:

• 55% of respondents have registered more than one domain name for their business
• 41% saw more than a quarter of their total revenue from web sales
• 20% don’t know how much revenue they are getting through their site
• Approximately 70% of the respondents don’t expect their web revenue to decline despite economic conditions. (34.6% expect more revenue / 34.5% expect about the same revenue)
• When asked, “What area of technology are you most likely to invest in over the next year?” The top there answers were: website design (53%), SEO (43%), and email marketing (41%).