In Digital Marketing, Conversion Rate Optimization (CRO) is the method of connecting a website or landing page visitor with a tantalizing call-to-action, either to purchase a product or service or to fill out a lead capture form. The goal here is to increase the percentage of visitors that convert into customers. Here is what we work with Google to accomplish:
Conversion optimization was born out of the need of lead generation and ecommerce Internet marketers to improve their website’s results using website design and content variations to determine which layouts, copy text, offers and images will improve their conversion rate.
Why Conversion Rate Optimization -or- You Can Lead a Horse to Water But You Can’t Make it Drink
Good SEO will indeed boost your search exposure and SERPs, any thereby will attract traffic to your site, but keeping that traffic and converting it into a lead or sale is another story.
Conversion Rate Optimization is the process of increasing website leads and sales by reducing your visitor “bounce rate”. Some test methods enable one to monitor which headlines, images and content help one convert more visitors into customers.
SMT uses a large variety of techniques, including persuasive copywriting, credibility-based web design, and alternate testing (A/B) of elements to convert prospects into buyers or leads.
We consult with you about reducing bounce rates to persuade users to take actions that meet your end goals. We offer concise usability analysis and A/B testing Conversion Rate Optimization services.
Receiving traffic to your website is only half the battle. Your website must constantly convert visitors into buyers or leads or your profits will stagnate.
SMT conducts a systematic sequence of A/B split testing to determine precisely which layout, offer, headlines, call-to-action, text or image combination will result in the greatest Conversion Rate Optimization for your site.
Filed Under: CRO, Conversion Rate Optimization