The AP in Seattle today reported that Microsoft and Yahoo may have finalized a Internet search advertising partnership aimed at narrowing Google’s chunk of the lucrative piece of the online advertising market pie.
Microsoft just recently launched Bing, it’s new search engine, which leads us to nickname the new Yahoo, Bing ad alliance as “Ying”.
As of now, it looks as though Yahoo will handle ad sales and customer service and Microsoft will power search results and display the appropriate ads to display.
It is unsubstantiated, but expected that part of the deal includes Yahoo promoting Bing on its engine.