Social media has a huge reach. It betters your chances of building customer loyalty. There is no denying the fact that social media practices are quite important for a business that wishes to reach out to larger audience segment. As Facebook and Twitter combined has approximately 1 billion combined users, you would be certainly losing out on an enormously huge section of potential customers. Thankfully, it is really easy to use social media and by using the correct strategies, you can establish a solid online presence.
- Study Your Audience Well
As you establish your presence and build an audience, you will slowly get to know who they are and what they expect from you. By making use of different tools, you would be able to gauge the performance of each post. You will notice that whenever you will post an informative and quality blog with a good quality photo, it would be perceived well and will even engage the consumers more. At the end your goal is to engage the audience and sound logical to them all the time.
- Stick To Only A Handful Of Sites
You should stick to a few really popular social media sites like Facebook and Twitter and give the other lesser popular networks like LinkedIn and Pinterest, a miss. Though LinkedIn and Pinterest are also quite known, but you really don’t need to waste your time on these two sites. Spend majority of your time on Facebook and Twitter as focus on these two major sites are going to give you the major business. On these two sites, the click rate is immense. You just need to setup an account on these two channels and connect with your fans. Make sure you update your pages regularly and connect with your fans from time to time. You need to ensure that you are always on your fan’s newsfeed.
Photos have the potential to catch attention of people more than links or updates. They can make your content stand out and are easily taken in by users of social media. Clear and concise images can portray your company in the most professional manner. It is a fact that profiles that have photos are much well-taken when compared to written updates.
- Keep the Content Fresh
In order to keep your audience engaged, you should post fresh content regularly. Have a new subject-matter to write on each week. If you will keep on discussing only one topic each week over and again, you are sure to lose audience engagement. Therefore, it is significant to post on a new topic each week and keep your social media channels fresh and lively. Encourage audience to give their opinions and reactions. Light-hearted, funny posts are a refreshing break every once in a while. This is definitely going to boost your online presence. Just post regularly and enjoy posting content.
- Give Credit Wherever Required
If you wish to keep your customers engaged, you should post content that is focused on your industry. When you are sharing something that has been shared by someone else, it is best to add a credit at the end. Never steal or copy someone’s work and take its credit. Whenever you post an article written by someone else, give a credit and mention the author. However not a lot of companies practice this, which is wrong.
If you want to be noticed on social media platforms, you should opt for giveaways. Start giving out some freebies, which is sure to earn you some loyal customer base. Get your fans involved in some sort of competition and set prize money for the same. Fans will start talking about your company once you will come into the limelight with the help of giveaways. The key is engagement.
- Design An Awesome Website
You might think that what is the link between your social media handles and your website? Well, every online business needs a platform which connects all social media accounts, blogs, and alike. Social media is powerful but it alone doesn’t get everything solved. At such a time a website comes to your rescue. Design a professional looking website that links all your social media channels on a single platform. Provide link of your social media channels at the bottom of your website so that all visitors can get access to all the information.
- Start Blogging
As soon as any new product is being launched by your company, it needs to be blogged about. You can launch your own blog and even guest post on blogs of others as a guest. In case you don’t really have the time to blog yourself, you can hire an expert writer for that.
If you want your stint with social media to pay well, you should come out of your comfort zone and interact with the customer base actively. Just follow the discussed points and see your online reputation soar higher.
Vishal is the founder of WebyGeeks, a digital marketing and premier search engine company offering SEO, web design, web development and PPC services. Vishal has wide knowledge and 7 years of experience in the field of search engine optimization, ppc campaigns, internet marketing, conversion optimization and web development.